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Founded by Kelly Adams Dennis in 2015, I created KAD Lagniappe Online Marketing and Management Services for my passion for digital marketing and how it is always evolving and changing, making it exciting and challenging. I have a hunger to always continuously learn and keep up-to-date on the latest online marketing trends and industry news.


Why Business Absolutely Needs an Online Presence in the 21st Century!


The rise of the Internet, indexed search (think Google) and the explosion of social media networks have changed the way that companies communicate their value proposition (the promise of value that will be delivered by your company and experienced by your customer).


Where once, traditional marketing tactics such as yellow page advertisements or print ads drove traffic to your front door, modern consumers armed with mobile technology expect real-time access to information and make buying decisions in a matter of a few keystrokes on their devices.  This means that companies need to ensure that their branding messages are well executed, easily found on the web by sites that attract attention and convert eyeballs into leads.  This rapid change in new technologies is what makes marketing in the 21st century such a challenge for small businesses.


Advantages of outsourcing your Digital Marketing efforts with KAD Lagniappe:


You get to focus on the core of your business 


The outsourcing of digital marketing is mostly considered by companies who wish to keep the process independent from the core of the company. This helps them throw ideas around and develop better strategies that are not clouded by the company itself. With the right information and access, your digital marketing agency can plan, develop and execute on strategies that yield results.


Using digital marketing tactics is the most cost-effective way to market your business


When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.


A small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.


Your customers are on social media, and digital marketing helps you reach them


No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter. According to eMarketer, “2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.”


Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites.


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